As England change into the bookmaker’s favorite to take the European soccer trophy residence this summer time, Journey.com has seen an unprecedented rise in bookings from the UK to Germany – up 1492% in comparison with the identical interval in 2019.
New analysis4 performed on behalf of Journey.com reveals pent-up demand for sporting occasions overseas. Findings point out that Brits plan to spend a complete of £8.5 billion to observe a sporting occasion in Europe this summer time, of which £4.25 billion will likely be on the Euros. The analysis revealed the common fan will spend over £720 on their journey, from flights and accommodations, to food and drinks.
Millennials Lead the Means
Millennials are on the forefront of this journey surge, accounting for 53% of bookings. This era’s ardour for soccer and journey is predicted to inject vital income into Germany’s hospitality sector, benefitting native economies in host cities.
Brit’s Berlin Spending Spree
Journey.com’s reserving information reveals that UK followers are concentrating on cities the place the certified residence nations, England and Scotland, are set to play; particularly Frankfurt (England), Munich (Scotland) and Cologne (England/Scotland).
| Metropolis | Rank (by Journey.com reserving quantity) |
| Berlin | 1 |
| Düsseldorf | 2 |
| Frankfurt | 3 |
| Munich | 4 |
| Cologne | 5 |
| Stuttgart | 6 |
| Hamburg | 7 |
| Dortmund | 8 |
| Leipzig | 9 |
| Gelsenkirchen | 10 |
Curiously, Berlin tops the checklist of bookings, though it isn’t internet hosting any residence nation group video games. This pattern suggests followers are assured that their group will likely be progressing to the knockout phases within the match or maybe that includes within the last.
British followers actually seem extra assured than different European nations. Berlin solely made it to quantity two within the wider EU’s reserving rankings, suggesting that British followers are extra optimistic of a win than common.
Journey Concerns for an Unforgettable Summer time
While the analysis demonstrates the eagerness and spending readiness of British followers, it additionally sheds mild on their major issues when travelling for worldwide sporting occasions:
The largest fear for Brits travelling overseas for sporting occasion are journey delays – with practically a 3rd (28%) citing this as a difficulty. That is carefully adopted by vacationer scams (26%) and poor crowd management on the venue (24%). Different issues embrace sudden prices (23%) and language obstacles (18%).
In response, Journey.com is enhancing its buyer help with real-time journey updates, security ideas, budgeting instruments, and multilingual help to handle these issues and guarantee a clean and pleasing expertise for all travellers.
Andy Washington, Normal Supervisor for Europe at Journey.com Group stated: “We’re witnessing a unprecedented improve in bookings for flights and accommodations aligned with this summer time’s worldwide sporting occasions. This surge represents a big rebound for the journey sector, infusing optimism and vitality at a vital time. We’re assured this summer time will mark a turning level, heralding a sturdy restoration after a number of difficult years. We sit up for an distinctive match and are hopeful that the house nations will present followers with ample causes to have a good time.”
